Digital Portfolio

XBox Live!

"We found it very hard to put down the controller. Microsoft could really have a winner on its hands." - Yahoo!

Key member of original Endemol team that adapted tv format to become Xbox Live's launch title as a massively multiplayer game.

As point person,worked closely with Microsoft from initial negotiations, and continuing through casting and the game's 2 year development all the way until launch.

Married On MySpace

"Married" is the first reality series in some time, offline or on, that eases commercial content into its flow in a way that feels both natural for viewers and worthwhile for marketers....it's one of the best marketing vehicles I've ever seen."
-Larry Dobrow, Advertising Age

Developed format and supervised production of successful MySpace video series, which saw MySpace community select a couple and vote on every aspect of their wedding. Over $1.4 million in integrated sponsorships, 16 million views and an average engagement time of 7+ minutes on the site. Currently in pre-production for Season 2.

Vidas Cruzadas

Creative and production team leader on Univision.com's most ambitious project to date: a web-based novela starring Mexican superstars Kate del Castillo and Guy Ecker. Premiered in August 2009 to the biggest single traffic day in Univision.com history.

The Smart Show

Re-developed format for Season 2 and supervised production for series, that garnered over 936,000 cumulative video views for interactive agency giant Digitas, and their client Holiday Inn Express.